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Investing and footballSpecial edition2018 World Cup in RussiaInvesting in emerging markets Special editionAuthors Jér?me Audran Michael Bolliger Tilmann Kolb Jorge Mariscal Quentin PilloudContents4 The most exciting event of the yearChristine NovakovicHead Europe, Middle East Africa UBS Global Wealth ManagementEditor in ChiefTilmann KolbEditorsRussell ComerProject managementCorinne FedierDesign and publishingMichael Galliker Werner Kuonen Margrit OppligerCommunication Fabian Gmuender Irene MilisennaSpecial thanksWe would like to thank Vanessa Maldonado and Daniel Alexeev for their valuable inputs and important contributions.Cover pictureGettyimagesThis report has been prepared by UBS AG, UBS Financial Services Inc. (UBS FS), and UBS Switzerland AG. Please see important disclaimer at the end of the document.7 Some surprising facts about Russia10 What investors can learn from successful football teams12 More than goalsand feelings16 And the winner is… 22 Investing in Russia 30 DisclaimerDear reader,Every four years, the world displays great emotion as the beautiful game captivates audiences around the globe for an entire month. Russia will host this year’s football World Cup, where, on 14 June a whistle at Luznhiki Sta- dium in Moscow will mark the start of the tournament. Visitors will have far more to marvel at than just the world’s top footballers – Russia has a rich his- tory, diverse culture, and majestic land- scapes.Unfortunately, Russia has been in focus in recent months not only because of the upcoming festivities, but also due to its deteriorating relations with the West. This includes the introduction of additional sanctions by the US, which has weighed on Russian assets.But the upcoming tournament may serve to showcase the country and its people, over and above political differ- ences. A laid-back and friendly atmo- sphere during the World Cup, cheering together in a stadium or at a publicviewing, and celebrating the victors while respecting the vanq

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